What are keywords and what are they used for? Keywords represent the purpose or intent behind the story. They represent the inspiration, tone, audience, action, and uniqueness of the story.
In defining the purpose of the story as a series of single words, we ensure that we're getting at the essence of the story in the clearest way possible. The keywords are developed and will be agreed upon at the beginning of your project so that we have a tangible filter for all of our creative decisions moving forward. By doing so, we're ensuring that the content we create delivers the right results in the right way.
Please respond to the prompts below with five single-word answers for each. Once submitted, we will discuss and select the best overall keyword for each prompt.
If you have any questions or concerns during this process, please call or email us.